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About Holden Group

Holden began trading in 1928, then known as the Reliance Garage Ltd. The owners employed a young apprentice Ernest Holden in their vehicle workshops. Ernest bought the business in 1943. Since Ernest his son Tony and Grandson Tim have both followed in his footsteps, meaning to this day Holden remains a local family business that has earned an enviable reputation for looking after it’s customers and it’s employees.

Want to know more about Holden and how it all started?

  • 1928 - Reliance Garage (Norwich) founded. Ernest Holden joins as an apprentice. (location St Stephens Square)
  • 1933 - Business is awarded it’s first franchise, Dodge Trucks. Business relocates to Haymarket.
  • 1938 - Ernest appointed Workshop Foreman.
  • 1939 - WW2 breaks out.
  • 1939 - Ernest has his first child, a son, Tony.
  • 1940 - Ernest appointed Manager. His hard work ethic and commitment to serving others became the principles on which both he and the company would build their future.
  • 1943 - Ernest borrows enough money to become the owner of Reliance Garage Ltd.
  • 1946 - Ernest buys a bomb damaged site at Heigham St and builds a new workshop (current location).
  • 1960 - Ernest’s son Tony, now a fully trained mechanic joins the business.
  • 1967 - Tony breeds a Dutch gelding horse, Mr Vee
  • 1969 - Volvo Cars joins the Holden brand.
  • 1970 - The Holden Group Ltd is formed to accommodate a growing business and becomes nationally recognised within the Motor Industry as company that values their customers.
  • 1973 - Renault Trucks & Cars joins the Holden brand.
  • 1975 - Tony’s horse Mr Vee, ridden by his wife Maureen debuts for the Great Britain Show Jumping Team
  • 1976 - Mr Vee & Maureen are shortlisted for the Montreal Olympic Games.
  • 1979 - Tony and Maureen have their first child, Tim.
  • 1980 - Mr Vee secures sponsorship from Renault Trucks, and achieves numerous international and national accolades.
  • 1984 - Ernest retires from the business. Having successfully turned a small workshop into a customer orientated multi franchise car and truck business with a multi million £ turnover.
  • 1995 - Holden Group is awarded coveted Investors in People. Honda joins the Holden Group brand.
  • 1995 - Isuzu, Subaru, Hyundai, Saab, Mitsubishi, Chrysler and Jeep join the Holden Group brand.
  • 2001 - The Volvo franchise leaves Holden Group after 32 years, they are replaced by MG Rover.
  • 2001 - Holden Group becomes a 3rd generation family business as Tim Holden joins as a sales executive for Chrysler.
  • 2006 - Ernest dies and is laid to rest in the small parish of Sisland where he grew up.
  • 2007 - Tim Holden is appointed CEO continuing the renowned family business reputation.
  • 2010 - Holden Group wins ‘Most Improved Business’ following the 2008 recession at the annual Motor Trader industry awards.
  • 2011 - After a 10 year absence, Volvo returns to Holden Group.
  • 2012 - Volvo wins the best new business award at the annual Motor Trader industry awards.

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Heigham St/Barker St, Norwich
Norfolk, NR2 4TF
Registered In: England and Wales
Reg Company Number: 1385413
Vat Reg Number: 105 5553 90

About Holden

Holden is a family owned group of Car Dealerships in Norwich, Norfolk. Holden has been looking after customers since 1928. Holden represents the Volvo, Honda, Renault & Dacia brands in Norwich. Holden offers new, nearly new and approved used cars and vans for sale to private and business clients. Holden also offers servicing, repairs and maintenance for Norfolk motorists from its Norwich premises, all at affordable prices. Holden has a trusted reputation for being knowledgeable and offering an honest and enjoyable experience.

Whilst every effort has been made to ensure the accuracy of the information supplied for New and Used Vehicles, the Holden Group cannot be held responsible for any errors or omissions.

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