Meet Chery: The Chinese Car Brand Coming to Holden
We’re excited to announce that Holden is the new dealer for Chery in East Anglia, with three new dealerships now open in Norfolk and Suffolk.
If you’re looking for a stylish, practical and affordable new SUV, you can explore Chery’s exciting range of vehicles at your local Holden dealership in Norwich, King’s Lynn or Bury St Edmunds.
Meet Chery: One of the fastest-growing car brands in the UK
You may have already spotted Chery vehicles on UK roads since they entered the market in 2025, but did you know that the manufacturer has been making cars since 1997?
Chery is one of China’s largest automotive manufacturers and part of Chery Group, which also owns the popular Chinese brands JAECOO and OMODA.
Whether you’re looking for a compact SUV for everyday driving or a spacious family car with the latest technology, the Chery range has something for everyone, with the brand aiming to appeal to drivers who want stylish, well-equipped cars at competitive prices.
Tim Holden, chief executive of Holden Group, said:
We’re delighted to be representing Chery across East Anglia and excited about the opportunity to develop the brand in the region.
Chery is an ambitious, fast-growing manufacturer with an impressive range of vehicles and a clear commitment to the UK market. We believe the brand has enormous potential, and we’re looking forward to introducing it to many more customers across East Anglia.Tim Holden chief executive of Holden Group
Discover the Chery SUV range
Chery’s UK line-up includes 4 SUV models, with a choice of petrol and hybrid powertrains to suit different driving needs:
- TIGGO 4: A compact SUV that’s ideal for city driving, commuting and everyday adventures.
- TIGGO 7: A versatile family SUV combining contemporary styling, comfort and practical features.
- TIGGO 8: A spacious seven-seat SUV offering extra room for growing families and longer journeys.
- TIGGO 9: A premium seven-seat SUV with advanced technology, generous space and sophisticated styling.
Our teams have been working hard behind the scenes to prepare the new showrooms and complete their Chery training. They are now ready to welcome you to the familiar Holden sites you already know in Norwich, King’s Lynn and Bury St Edmunds, while an exciting dedicated Chery showroom is on its way.
Whether you’re already considering a Chery or you’re just curious about what the brand has to offer, our team will be happy to answer your questions and help you explore the range. Find out more about Holden Chery today.
